Services
We specialize in public relations, consulting, and Squarespace website design services. This often includes the refresh or redesign of brand identity to better communicate your unique vision and value. Click below to jump to the service of interest.
Public Relations
Public relations is all about relationships: Building them, strengthening them, deepening them, and developing trust and loyalty that goes both ways.
We deliver big results for small and medium businesses and nonprofits with the personal attention you deserve.
How should I think about public relations?
Public relations should always be top of mind for every leader in every organization. Because public relations is relational and marketing is transactional, public relations leverages the strategies and tactics that helps your key audiences and stakeholders understand what you do and why it matters.
Public relations delivers exceptional return on investment when it’s important to amplify situational news that is relevant to your most valued audiences and stakeholders. For example:
Major milestones like the launch of a new product, service, partnership, or program.
Announcing a special event, award, certification, or success story.
Welcoming new leaders and team members.
Celebrating a significant achievement, anniversary, merger, or acquisition.
Communicating your social or environmental impact.
Services
Targeted regional and national newswire distribution (US and Ohio).
Press kit development, including multi-media assets and brand guides.
Beautifully designed Squarespace websites that help you get found and improve customer experience.
Strategic, multi-channel communication campaigns that help you reach each segment of your audience the right way.
Internal communications that build relationships, enhance inclusion and belonging, and improve retention.
Community relations campaigns to inform and engage key stakeholders
Content marketing to elevate expertise and thought leaders.
Event promotion to enhance attendance and outcomes.
You Will Love the Results
“ If you’re looking for a talented public relations and branding firm, you can trust The Buzz Maker. They are true partners, and you will love the results.”
Press Release Benefits
We combine targeted regional distribution with Ohio and US newswire distribution to amplify your story, engage your stakeholders, and elevate your brand visibility in the digital space. Our expertise in the development of AP Style releases, press kit design, and media relations spans multiple industries in North America. This amplifies your brand story and vastly enhances organic search results.
68% of media interviewed say that press releases are the most useful source for generating content or story ideas (Cision, 2024).
47% say direct pitches and industry experts are the most useful sources for generating content or story ideas.
Read testimonials and review successful case studies.
Regional Benefits
With more than 20 years of experience in the Ohio media market, we have developed proprietary media lists to reach regional pros. Your news will be:
Delivered in the right format at the right time.
Targeted to journalists in your region covering your industry.
Designed to build rapport, memorability, and trust with the media and their audiences.
NEWSWIRE Benefits
By leveraging proven newswire distribution partners, your news will be:
Indexed on major search engines like Google, Yahoo, Bing, and Ask.
Distributed to state and national journalists, readers, editorial rooms, and AP News.
Published on leading news aggregators like Google News, Bing News, Bloomberg News, MuckRack, Moody's News Edge, Naviga, and MenaFN.
Distributed to Ohio and US media directories with up to 5 targeted industry categories.
Published to US affiliate news sites like ABC, NBC, FOX, CBS, and CW.
Published with a permalink, including your logo, photos, and URL.
Shared with you through detailed reporting.
Extraordinary
“Tracy and her team were able to garner extraordinary media coverage in support of our launch and grand opening event. We are looking forward to achieving future success with The Buzz Maker. ”
Understands Editor Needs
“Tracy’s public relations expertise is truly the finest I have come into contact with during my three decades as a magazine editor. I deal with many PR agencies and none (no matter how big or small) gives me EXACTLY what I’ve asked for (and on deadline) better than Tracy. She truly understands what an editor needs and is able to facilitate the relationship between an editor and her clients.”