About Tracy Clients
 

Services

 
 

We specialize in public relations, consulting, branding, and Squarespace website design services. Read more or jump to desired service.

 

Public Relations

We deliver big results for small and medium businesses and nonprofits. We help our clients create customized, strategic campaigns and leverage the power of targeted news distribution and newswire services.

Public relations delivers proven ROI, promoting your company news and supporting major milestones like the launch of a new product, service, partnership, or program, and announcing a special event, award, certification, success story, and more. 

We have helped hundreds of organizations earn thousands of media features across print and digital landscapes and get published on every major search engine and news aggregator. We have helped businesses thrive during periods of change and challenge, including the COVID-19 pandemic, and helped nonprofits shatter fundraising records year-over-year.

examples

  • Targeted regional and national newswire distribution (US and Ohio).

  • Engaging, high-performing Squarespace websites.

  • Strategic, multi-channel communication campaigns.

  • Internal communications to build relationships and improve retention.

  • Community relations to engage community stakeholders.

  • Content marketing to elevate expertise and thought leaders.

  • Event promotion to engage the community and raise funds.

  • Press kit development, including multi-media assets and brand guides.

 

Book a Free Strategy Session

 

Jump to Consulting or to Branding

 

Press Release Benefits

We combine targeted regional distribution with Ohio and US newswire distribution to amplify your story, engage your stakeholders, and help you get found. Our experience in AP Style news releases, press kit design, and media relations spans multiple industries and geographies. We ensure that your news is designed and delivered according to media preferences for optimal ROI. Read testimonials from happy humans.

NEWSWIRE Benefits

With expertise and proven partners, we ensure that your news generates measurable results.

  • Indexed on major search engines like Google, Yahoo, Bing, and Ask.

  • Distributed to state and national journalists, readers, editorial rooms, and AP News.

  • Published on leading news aggregators like Google, Bing, Bloomberg, MuckRack, Moody's News Edge, Naviga, and MenaFN.

  • Distributed to Ohio and US media directories with up to 5 targeted industry segments.

  • Published to U.S. affiliate news sites like ABC, NBC, FOX, CBS, and CW. 

  • Published with a permalink, including your logo, photos, and website preview.

  • Covered detailed performance reporting.

Regional Distribution Benefits

With our background in publishing and TV, we understand what media pros need.

  • Customized distribution to targeted journalists in regional Ohio markets.

  • Media relations best practices to build rapport, memorability, and trust with the media who cover your industry.

You Will Love the Results

“ If you’re looking for a talented public relations and branding firm, you can trust The Buzz Maker. They are true partners, and you will love the results.”
— Julie Smith, Modcon Living & Mod Squad

Jump to Consulting or to Branding

Consulting

Benefit from our accredited, certified founder, Tracy Teuscher. A Marquis Who’s Who® honoree for public relations excellence and leadership, Tracy leverages 20 years of expertise, leadership training, and numerous specialized certifications to help you succeed.

 

Communication & Brand Consulting

Develop strategic plans to reach your most valued audiences and stakeholders, position strongly, enhance reputation, and achieve measurable impact. Think of us as your personal Chief Communication Officers.

Environmental & Social Impact Consulting

People want to know what you do, what you stand for, and how you’re making a difference. Public relations amplifies awareness and builds trust.

EXAMPLES

  • Product, service, or location launch.

  • Special event promotion.

  • Fundraising campaigns.

  • Awards and achievements.

  • Website launch and promotion.

 

Sparked New Life Into My Business

“Tracy is the consummate professional. Not only did she help me to take a new look at my brand, I really feel as though she sparked new life into my business. It was exactly what we needed.”
— Kwame Christian, M.A., Esq, American Negotiation Institute
 

Book a Free Strategy Call

Your Consultant

 

Tracy Teuscher, MS, APR, OCVN

Tracy Teuscher is a distinguished professional who has been recognized for excellence in public relations and leadership.

Certifications & Awards

APRLogo2.jpg

  • Marquis Who’s Who in America® Honoree

  • Accredited in Public Relations (APR)

  • PRSA Nonprofit Network Member

  • PR Excellence Award Winner

  • Certified Negotiator

  • Certified Naturalist & Ecotherapist

  • Squarespace Design Pro

  • Tony Robbins Trained

 

Learn More

Jump to public relations or to Branding

 

Branding

Review Branding and PR Case Studies

 

Branding and communications go hand in hand. Branding is far more than fonts, colors, or styles. Exceptional branding conveys your unique identity, position, and value proposition in a disruptive, saturated marketplace. Our proven approach to the integration of public relations and brand identity uniquely reflects your purpose and helps you stand out.

 

Suntrol Company

We have proudly represented Suntrol since 2011, acting as an extension of the internal team to provide comprehensive services, including public relations, consulting, branding, website design, media buying, collateral design, ad design, video production, commercial photography, email campaigns, and COVID-19 Response Plans.

We have successfully supported the company’s 40th and 45th anniversaries, multiple awards, significant community partnerships, and the recent 2024 acquisition by Solar Tint.

outcomes

  • 2024 campaign earned 646 digital media features across every major search engine, news aggregator, and TV affiliate site.

  • The campaign has also resulted in a 45% increase in website visits year-over-year.

  • Regional earned media includes Window Film Magazine, and Cleveland.com, Cleveland Magazine, NARI Remodel Ohio, Crain’s Cleveland Business, WKYC TV, The Blue Book, Properties Magazine, Cleveland Jewish News, JStyle.

  • Suntrol sustained business growth during the COVID-19 pandemic with a nearly 40% revenue increase from 2021 to 2022.

 

Before & After

 
 
 
 

Health Education Campus Video

High-Profile Project

 
 

You’re In the Right Place

“The Buzz Maker has been our trusted full-service public relations, consulting, branding, website design and social media marketing firm for more than a decade. If you’re looking for honest, experienced, exceptional service, you’re in the right place.”
— John Hansen, Founder of Suntrol

Kateswell

We created the Kateswell name and brand identity following a consulting plan with the nonprofit founders. The customized plan included a phased rebrand and relaunch campaign to include a professional video shoot, copywriting, program development, website design, and social landscape migration. The rollout campaign included event promotion and a local television appearance.

outcomes

  • Guest appearance on Daytime Columbus (below).

  • Scripting, production, editing, and promotion of a Story Video (below).

  • From October 2019 to July 2023, the website received more than 19,000 page views and generated more than $94,000 in online donations. With event sponsorships, Kateswell was able to award 65 grants to 38 nonprofits and 6 families totaling more than $193,000.

 

Before & After

 
 
 
 

Kateswell Story Video

Kateswell on Daytime Columbus

 
 

A Labor of Love

“We can’t even begin to thank you for all of your hard work in helping us launch Kateswell! You have such a kind and generous heart and we could not have done it without you and your team!

We know how much work you put into our project and it was truly a labor of love.

We will be forever grateful and are so thrilled with our new brand and website. We are thankful that our paths have crossed, and we look forward to working with you as Kateswell grows.

We will always remember everything you have done for us and for Kateswell. ”
— Katie Vanderhorst, Founder of Kateswell
 

Modcon Living

 

Our team promoted Modcon Living and its new social enterprise, Mod Squad, with a three-phase rebranding and promotional campaign. Services included consulting, naming, brand design, public relations, website design, event promotion, social media strategy, marketing materials, pitch competition materials, and coaching.

outcomes

  • Featured by ABC6, CW Columbus, City of Columbus, Metropreneur, Fisher College of Business, Columbus Biz Journals, Ohio MBE, Columbus Foundation, Columbus City Council, and Columbus Dispatch.

  • The Philanthropitch Columbus presentation earned the organization a $26,000 award.

  • In the first 30 days, the new website received more visits than in the preceding 3 years combined.

 

Before & After

 
 
 
 

Mod Squad Launch

 

You Will Love the Results

“If you’re looking for a talented PR and branding firm, you can trust The Buzz Maker. They are true partners, and you will love the results.”
— Julie Smith, Modcon Living
 

Kwame Christian, Author

Kwame Christian, founder of the American Negotiation Institute and host of the Negotiate Anything podcast, authored a book on conflict resolution and negotiation. Through consulting, we helped Kwame rename and reposition the book as a valuable resource for clients of the Institute and the podcast.

outcomes

 

Before & After Book Covers

 

Absolutely Blown Away

“After consulting with Tracy, I realized I needed to rename my book and redesign my book cover. She helped me understand that this body of work is more than a glorified business card. It’s a resource to help people.

Tracy and her team knocked this one out of the park! I didn’t know what to expect. But, let me tell you, when I saw the results I was absolutely blown away!”
— Kwame Christian, MA, Esq., Founder of American Negotiation Institute, Host of Negotiate Anything
 

American Negotiation Institute

Our team served as the communication and branding team for the American Negotiation Institute for more than four years while the company was building its internal team. Services included public relations, consulting, branding, marketing collateral, event and program promotion, affiliate marketing, social media branding, email marketing, and internal proposal design for Procurement and DEII Training Programs.

outcomes

  • ANI generated over $1 million in new revenue between 2020 and 2022, and engaged clients like NASA, Apple, and Cisco.

  • ANI expanded its training programs and launched virtual summits on negotiation and difficult conversations about race.

  • Negotiate Anything became the world’s leading negotiation podcast between 2018 and 2020 with more than 6 million downloads in 180 countries.

 
 

Before & After Branding

 
 

Branded Internal Proposals

Sparked New Life Into My Business

“Tracy is the consummate professional. She is thorough and gives constructive feedback in an approachable and encouraging manner.

Not only did she help me to take a new look at my brand, I really feel as though she sparked new life into my business. It was exactly what we needed.

I am eternally grateful for the hard work she’s done and I am looking forward to more opportunities to work together in the future.”
— Kwame Christian MA, Esq., Founder of American Negotiation Institute, Host of Negotiate Anything
 

CareCutz

CareCutz is a social enterprise that connects people with disabilities to specially-trained salon pros. Our team promoted the mission through consulting, branding, website design, and support for public-private partnerships.

outcomes

  • Multi-channel public relations campaign supported the brand and website launch, generating media features in Columbus Underground along with social audience growth and new funding.

  • The new tagline was introduced, Empowering Others With Style™.

 

Before & After

 
 

Incredible to Work With

“Tracy and her team have been incredible to work with. Watching Tracy’s innovative ideas come to fruition is exciting. Her energy alone inspires!

As a consultant, she has walked me through the complex process of setting our company up for success.”
— Marvin Green, Founder of CareCutz
 

Valemee Fitness

Formerly UFIT Dublin, our team provided elite naming services for Valemee® and provided public relations campaign services to include website design, interior design, collateral, and training materials design supported the brand rollout, event promotion, and program promotion.

outcomes

 
 

Before & After

 

The Buzz Maker is a Gem

“Tracy and her team truly skyrocketed our brand into the public eye. As new, small business owners we could not have picked a more professional, talented and genuinely caring team to stand behind us.

From consulting and branding to website development, event promotion, public relations, and materials, The Buzz Maker is a gem. ”
— Peggy Mills, Founder of Valemee
 

Holistic Family Chiropractic

Our team served Holistic Family Chiropractic for more than a decade. From the launch of three different locations to the design of signature branding, our team provided consistent services to amplify awareness and sustain business growth including custom COVID-19 response plans.

outcomes

  • The brand identity, website, and new location were supported with public relations and an event strategy.

  • The new website was optimized for patient services, events, online scheduling, educational resources, forms, and an informative blog.

  • The new in-house educational program was launched to support patient engagement.

  • Consulting was provided during COVID-19 to enhance client safety, education, and trust.

 
 

Before & After

 
 

Highly Recommend

“You will not find a more talented, hard working, and mission-driven team than The Buzz Maker!

From rebranding and website development, to press releases, event promotion, and social media management, they exceed expectations at every step.

We highly recommend The Buzz Maker. ”
— Dr. Nathan Sikora, Founder