Branding Campaigns
Branding and communications go hand in hand. Branding is far more than a certain font, color, or style. Exceptional branding conveys your unique identity, position, and value proposition in a disruptive, saturated marketplace.
Our proven approach to brand identity delivers branding that uniquely reflects your purpose and helps you stand out. From elite naming to comprehensive logo assets, collateral, and engaging Squarespace websites, we’ve got you covered.
Scroll down to review branding case studies
Suntrol Company
Established in 1975 and located in Cleveland, Suntrol has been the Ohio’s leader in environmentally-friendly window films for nearly 50 years. We have proudly represented Suntrol since 2011.
Services include public relations, consulting, branding, website design, media buying, ad design, brochure design, video production, commercial photography, email campaigns, and customized COVID-19 Response Plans. Brand awareness and media relations campaigns were developed to support the company’s 40th and 45th anniversaries, multiple awards, significant community partnerships, and the recent 2024 acquisition by Solar Tint.
outcomes
2024 campaign in support of the Suntrol and Solar Tint family of brands earned 646 digital media features across every major search engine, news aggregator, and TV affiliate site.
This campaign has also resulted in a 45% increase in website visits year over year.
Regional earned media includes Window Film Magazine, and Cleveland.com, Cleveland Magazine, NARI Remodel Ohio, Crain’s Cleveland Business, WKYC TV, The Blue Book, Properties Magazine, Cleveland Jewish News, JStyle.
Suntrol sustained business growth during the COVID-19 pandemic with a nearly 40% revenue increase from 2021 to 2022.
Before & After
Health Education Campus Video
Project Showcase
You’re In the Right Place
“The Buzz Maker has been our trusted full-service public relations, consulting, branding, website design and social media marketing firm for more than a decade. If you’re looking for honest, experienced, exceptional service, you’re in the right place.”
Kateswell
Kateswell is a nonprofit that provides grants to Ohio cancer nonprofits and families. We developed the Kateswell name and brand identity following a consulting plan with the founders.
The Kateswell website was designed to integrate the company story with professional video, cancer in Ohio data, the company’s mission and programs, nonprofit registration, and secure online giving. Our team managed a public relations campaign to support the launch, along with professional video, event promotion, and a local television appearance.
outcomes
Guest appearance on Daytime Columbus and a professionally-produced Story Video.
From October 2019 to July 2023, the website received more than 19,000 page views and generated more than $94,000 in online donations.
From October 2019 to December 2023, Kateswell awarded 65 grants to 38 nonprofits and 6 families totaling more than $193,000.
Before & After
Kateswell Story Video
Kateswell on Daytime Columbus
A Labor of Love
“We can’t even begin to thank you for all of your hard work in helping us launch Kateswell! You have such a kind and generous heart and we could not have done it without you and your team!
We know how much work you put into our project and it was truly a labor of love.
We will be forever grateful and are so thrilled with our new brand and website. We are thankful that our paths have crossed, and we look forward to working with you as Kateswell grows.
We will always remember everything you have done for us and for Kateswell. ”
Modcon Living
Modcon Living and its new social enterprise, Mod Squad, were widely promoted through a three-phase rebranding and promotional campaign.
The dual-brand campaign included consulting, naming, brand identity, public relations, community relations, website design, event promotion, social media strategy, marketing materials, and pitch competition materials and coaching.
outcomes
Featured by ABC6, CW Columbus, City of Columbus, Metropreneur, Fisher College of Business, Columbus Biz Journals, Ohio MBE, Columbus Foundation, Columbus City Council, and Columbus Dispatch.
The Philanthropitch Columbus presentation earned the organization a $26,000 award.
In the first 30 days, the new website received more visits than in the preceding 3 years combined.
Before & After
Mod Squad Launch
You Will Love the Results
“If you’re looking for a talented PR and branding firm, you can trust The Buzz Maker. They are true partners, and you will love the results.”
Kwame Christian, Author
Kwame Christian, founder of the American Negotiation Institute and host of the Negotiate Anything Podcast, authored a book on conflict resolution and negotiation. Through consulting, we helped Kwame rename and reposition the book as a valuable resource for clients of the Institute and the Podcast.
outcomes
Once called Nobody Will Play With Me, we helped rename the book, Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life.
We developed copywriting, bios, and testimonials for the book cover.
We presented two designs based on audience research and brand strategy.
Promotional graphics for Podcast, Audible, and Amazon landscapes were provided.
Professional analysis and editing for the manuscript was fulfilled.
Before & After Book Cover Designs
I Was Absolutely Blown Away
“After consulting with Tracy, I realized I needed to rename my book and redesign my book cover. She helped me understand that this body of work is more than a glorified business card. It’s a resource to help people.
Tracy and her team knocked this one out of the park! I didn’t know what to expect. But, let me tell you, when I saw the results I was absolutely blown away!”
American Negotiation Institute
Our team served as the communication and brand strategists for the American Negotiation Institute for more than four years while the company was building its internal team.
Services included public relations, consulting, branding, marketing collateral, educational marketing, affiliate-program promotion, social media branding, email marketing, and internal proposal design for Procurement and DEII Training programs.
outcomes
ANI generated over $1 million in new revenue between 2020 and 2022, and engaged clients like NASA, Apple, Cisco, and Fortune 500s.
ANI expanded its training programs and launched virtual summits on Negotiation and How to Have Difficult Conversations About Race.
Negotiate Anything became the world’s leading negotiation podcast between 2018 and 2020 with more than 6 million downloads in 180 countries.
Before & After Branding
Branded Internal Proposals
Sparked New Life Into My Business
“Tracy is the consummate professional. She is thorough and gives constructive feedback in an approachable and encouraging manner.
Not only did she help me to take a new look at my brand, I really feel as though she sparked new life into my business. It was exactly what we needed.
I am eternally grateful for the hard work she’s done and I am looking forward to more opportunities to work together in the future.”
CareCutz
CareCutz is a social enterprise that connects people with disabilities to specially-trained salon pros.
Our team helped CareCutz convey its mission through consulting, branding, website design, promotional services, and support for the organization’s public-private partnerships.
outcomes
A multi-channel public relations and content marketing campaign was implemented to support the brand and website launch.
Public relations efforts generated media features in Columbus Underground along with social audience growth and new funding.
Created a unique tagline, Empowering Others With Style™.
Before & After
Incredible to Work With
“Tracy and her team have been incredible to work with. Watching Tracy’s innovative ideas come to fruition is exciting. Her energy alone inspires!
As a consultant, she has walked me through the complex process of setting our company up for success.”
Valemee Fitness
Formerly UFIT Dublin, our team provided elite naming services for Valemee® to convey the mission of this inclusive fitness brand that caters to individuals with unique neurological, developmental, and physical needs.
Services included consulting, naming, brand identity, public relations, location design, launch promotion, event promotion, and training materials design.
outcomes
A strategic public relations campaign earned thousands of website visits and a score of regional media features including All Sides with Anne Fisher, ABC6 TV, FOX28 TV, Columbus Underground, and Disability Scoop.
Originally launched as U-Fit, our team provided elite renaming, brand integration, and relaunch services in 2020.
Squarespace website design, brand transition, and public relations services supported the Valemee® and Valemee Fitness® launch and the launch of the company’s new Valemee Fitness Training programs.
Before & After
The Buzz Maker is a Gem
“Tracy and her team truly skyrocketed our brand into the public eye. As new, small business owners we could not have picked a more professional, talented and genuinely caring team to stand behind us.
From consulting and branding to website development, event promotion, public relations, and materials, The Buzz Maker is a gem. ”
Holistic Family Chiropractic
Our team served Holistic Family Chiropractic for more than a decade. From the launch of three different locations to designing signature branding, our team provided consistent services to amplify awareness and sustain business growth. This included consulting during the COVID-19 pandemic to ensure patient education and safety.
HFCs new website was optimized for patient services, special events, online scheduling, educational resources, patient forms, educational opportunities, and an informative blog.
outcomes
The brand identity, website, and new location were supported with public relations and an event strategy.
A new in-house educational series was launched to support business goals.
Consulting was provided during COVID-19 to enhance client safety, education, and trust.
Before & After
Highly Recommend
“You will not find a more talented, hard working, and mission-driven team than The Buzz Maker!
From rebranding and website development, to press releases, event promotion, and social media management, they exceed expectations at every step.
We highly recommend The Buzz Maker. ”