Branding
PR & Branding Case Studies
Branding and communications go hand in hand. Exceptional branding conveys your unique identity, position, and value proposition in a disruptive, saturated marketplace. Our proven approach to the integration of public relations and brand identity conveys your purpose and helps you stand out.
Suntrol Company
We proudly represented Suntrol for more than 13 years through the company’s recent acquisition. Acting as extension of the internal team, we provided comprehensive public relations, consulting, branding, website design, media buying, collateral and ad design, video production, commercial photography, and email marketing services.
Over the years, we had the pleasure of designing two company websites, and promoting Suntrol’s 40th and 45th anniversaries, multiple awards, significant community partnerships, and the recent 2024 acquisition.
Results
The 2024 public relations campaign earned 646 digital media features across every major search engine, news aggregator, and TV affiliate site, resulting in a 102% increase in website visits year over year, and a 45% increase in website page views.
Regional media features included Window Film Magazine, Cleveland.com, Cleveland Magazine, NARI Remodel Ohio, Crain’s Cleveland Business, WKYC TV, The Blue Book, Properties Magazine, Cleveland Jewish News, and JStyle.
Suntrol sustained growth year over year, including during the COVID-19 pandemic, with a nearly 40% revenue increase from 2021 to 2022.
Before & After
Health Education Campus Video
High-Profile Project
You’re In the Right Place
“The Buzz Maker has been our trusted full-service public relations, consulting, branding, website design and social media marketing firm for more than a decade. If you’re looking for honest, experienced, exceptional service, you’re in the right place.”
Kateswell
We created the Kateswell name and brand identity following a consulting plan with the nonprofit founders.
The customized plan included a phased rebrand and relaunch campaign to include a professional video shoot, copywriting, program development, website design, and social media migration. The rollout campaign included event promotion and a local television appearance.
Results
Guest appearance on Daytime Columbus (video below).
Scripting, production, editing, and promotion of a Kateswell Story Video (below).
From October 2019 to July 2023, the website received more than 19,000 page views and generated more than $94,000 in online donations. With event sponsorships, Kateswell was able to award 65 grants to 38 nonprofits and 6 families totaling more than $193,000.
Before & After
Kateswell Story Video
Kateswell on Daytime Columbus
A Labor of Love
“We can’t even begin to thank you for all of your hard work in helping us launch Kateswell! You have such a kind and generous heart and we could not have done it without you and your team!
We know how much work you put into our project and it was truly a labor of love.
We will be forever grateful and are so thrilled with our new brand and website. We are thankful that our paths have crossed, and we look forward to working with you as Kateswell grows.
We will always remember everything you have done for us and for Kateswell. ”
Modcon Living
Our team promoted Modcon Living and its new social enterprise, Mod Squad, with a three-phase rebranding and promotional campaign.
Services included consulting, naming, brand design, public relations, website design, event promotion, social media strategy, marketing materials, pitch competition materials, and coaching.
Results
Featured by ABC6, CW Columbus, City of Columbus, Metropreneur, Fisher College of Business, Columbus Biz Journals, Ohio MBE, Columbus Foundation, Columbus City Council, and Columbus Dispatch.
The Philanthropitch Columbus presentation earned the organization a $26,000 award.
In the first 30 days, the new website received more visits than in the preceding 3 years combined.
Before & After
Mod Squad Launch
You Will Love the Results
“If you’re looking for a talented PR and branding firm, you can trust The Buzz Maker. They are true partners, and you will love the results.”
Kwame Christian, Author
Kwame Christian, founder of the American Negotiation Institute and host of the Negotiate Anything podcast, authored a book on conflict resolution and negotiation. Through consulting, we helped Kwame rename and reposition the book as a valuable resource for clients of the Institute and the podcast.
Results
Once called Nobody Will Play With Me, we assisted in renaming the book Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life.
Copywriting, bios, and testimonials for the book cover were provided.
Two cover designs were created based on audience research and brand strategy.
Promotional graphics for the podcast, Audible, and Amazon landscapes were provided.
Before & After Results
Absolutely Blown Away
“After consulting with Tracy, I realized I needed to rename my book and redesign my book cover. She helped me understand that this body of work is more than a glorified business card. It’s a resource to help people.
Tracy and her team knocked this one out of the park! I didn’t know what to expect. But, let me tell you, when I saw the results I was absolutely blown away!”
American Negotiation Institute
Our team served as the communication and branding team for the American Negotiation Institute for more than four years while the company was building its internal team. Services included public relations, consulting, branding, marketing collateral, event and program promotion, affiliate marketing, social media branding, email marketing, and internal proposal design for Procurement and DEII Training Programs.
Results
ANI generated over $1 million in new revenue between 2020 and 2022, and engaged clients like NASA, Apple, and Cisco.
ANI expanded its training programs and launched virtual summits on negotiation and difficult conversations about race.
Negotiate Anything became the world’s leading negotiation podcast between 2018 and 2020 with more than 6 million downloads in 180 countries.
Before & After Branding
Branded Internal Proposals
Sparked New Life Into My Business
“Tracy is the consummate professional. She is thorough and gives constructive feedback in an approachable and encouraging manner.
Not only did she help me to take a new look at my brand, I really feel as though she sparked new life into my business. It was exactly what we needed.
I am eternally grateful for the hard work she’s done and I am looking forward to more opportunities to work together in the future.”
CareCutz
CareCutz is a social enterprise that connects people with disabilities to specially-trained salon pros. Our team promoted the mission through consulting, branding, website design, social media content strategy, and support for public-private partnerships.
Results
Multi-channel public relations campaign supported the brand and website launch, generating media features in Columbus Underground along with social audience growth and new funding.
Empowering Others With Style was the tagline used to convey positioning.
Before & After
Incredible to Work With
“Tracy and her team have been incredible to work with. Watching Tracy’s innovative ideas come to fruition is exciting. Her energy alone inspires!
As a consultant, she has walked me through the complex process of setting our company up for success.”
Valemee Fitness
Formerly UFIT Dublin, our team provided elite naming services for Valemee® and provided public relations campaign services to include website design, collateral, and training materials, location launch, event promotion, and new program promotion.
Our creative team event went the extra mile to visit the new site and provide interior design guidance.
Results
A strategic public relations campaign earned thousands of website visits and a score of regional media features including All Sides with Anne Fisher, ABC6 TV, FOX28 TV, Columbus Underground, and Disability Scoop.
Elite renaming, brand integration, and relaunch services were provided in 2020.
Before & After
The Buzz Maker is a Gem
“Tracy and her team truly skyrocketed our brand into the public eye. As new, small business owners we could not have picked a more professional, talented and genuinely caring team to stand behind us.
From consulting and branding to website development, event promotion, public relations, and materials, The Buzz Maker is a gem. ”
Holistic Family Chiropractic
Our team served Holistic Family Chiropractic for more than a decade. From the launch of three different locations to the design of signature branding, our team provided consistent services to amplify awareness and sustain business growth including custom COVID-19 response plans.
Results
The brand identity, website, and new location were supported with public relations and an event strategy.
The new website was optimized for patient services, events, online scheduling, educational resources, forms, and an informative blog.
The new in-house educational program was launched to support patient engagement.
Consulting was provided during COVID-19 to enhance client safety, education, and trust.
Before & After
Highly Recommend
“You will not find a more talented, hard working, and mission-driven team than The Buzz Maker!
From rebranding and website development, to press releases, event promotion, and social media management, they exceed expectations at every step.
We highly recommend The Buzz Maker. ”