FAQ

  • How can consulting help me?

    Our senior consultant, Tracy, will guide you through a proven process to outline goals, objectives and unmet needs, identify your audiences, and outline a custom communications plan informed by 20 years of experience. Consulting saves you a ton of time, energy, and money, and helps you integrate public relations into your overall marketing plan successfully.

  • What is the benefit of press releases?

    Last year, nearly 70% of media pros said that press releases were the number one source they used for stories and content ideas. And, 90% of the most successful companies regularly issue press releases. We do press releases right, using international AP Style standards and regional targeting coupled with select state and national newswire distribution to get immediate results.

  • What is the benefit of coaching?

    Through coaching, you will get straight-talk, how-to guidance from Tracy on the best communication campaign strategies and tactics for you. You will save a ton of time, energy, and money, get better results faster, and avoid the painful process of doing things over.

  • What is the benefit of a press kit?

    Consumers consider earned media to be 80% more influential than paid ads when considering a purchase. A professionally designed, media-ready press kit vastly improves your chances of earning features and story opportunities. A press kit also tells the media that you understand what they need to do their jobs. When your press kit contains the assets media need in the right formats, you are more likely to get featured and be remembered.

  • How do you approach brand identity?

    Our approach to brand identity is creative, strategic, and unique. We create your brand name, logo, and brand palette based on significant research, years of applied experience, and a brand analysis of your competitors. Unlike rush jobs and template-based design, you will get a completely unique and memorable brand identity that helps you stand out and get found.

  • How do you weave PR with websites?

    You deserve a website that is beautiful, functional, well written, and optimized for search engine response. From brand integration to storytelling, it should be impressive, easy to use, and digitally optimized to engage and convert. Our Squarespace specialist handles everything from copywriting to brand integration to give you a stress-free experience and outstanding results.

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