Automotive Aftermarket

Our work has contributed to awareness, engagement, and profitability for dozens of legacy brands in the aftermarket industry. Signature brands include Mickey Thompson Performance Tires & Wheels, the Covercraft family of brands, the Automotive Aftermarket Charitable Foundation and more.

Tracy Teuscher, MS, APR, OCVN

SEMA & SBN Achievements

  • Two-time SBN Communications Chair

  • 2012 SBN Award-winner for Outstanding Contributions

  • 2012 PR Volunteer for the SBN Mustang Build Powered by Women that earned a PR Daily Award

  • 2018 Automotive Aftermarket Charitable Foundation Award-winner for Outstanding Contributions

  • 2019 SBN Woman of the Year Nominee

  • 2022 Public Relations Volunteer for the SBN Bronco Build Powered by Women

  • Contributing journalist to SEMA News, The Shop, Performance Business & Restyling Magazines.

 

Highly Recommend Tracy

Tracy represented Mickey Thompson and our family of brands for more than 10 years. Tracy has served as a trusted extension of our internal team, and helped us achieve outstanding media coverage and establish excellent media relationships. She is extremely professional and responsive, and she gets results. During our 50th anniversary year, she helped us earn countless editorial features. I would highly recommend Tracy to any company.
— Don Sneddon, Advertising Manager, Mickey Thompson Tires & Wheels

more Testimonials below


Aftermarket Brands Served

Major Contributor to Our Success

I have watched Tracy and The Buzz Maker team do great things. In addition to her creativity, professionalism, and upbeat positive personality, Tracy is dedicated. She has put in countless hours volunteering within the automotive aftermarket industry helping advance women and youth in this market. Tracy has gifted her services to the nonprofit Automotive Aftermarket Charitable Foundation (AACF) on our Marketing and Revenue Growth committees. Tracy’s knowledge of the most effective ways to develop and distribute press releases and articles has been invaluable to us. She has certainly been a major contributor to our success.
— Joel Ayres, Executive Director of AACF, 2015 SEMA Hall of Fame Inductee, SEMA CARES Founder

Helped My Business Grow

I absolutely love working with Tracy. She has helped my business grow so much by getting me more exposure in the aftermarket. Her style is amazing. If you are serious and want some help with PR, call her. Tracy will get the job done!
— Luanne Brown, President, eTool Developers, AACF Board Vice President, Former SEMA Board of Directors member and SBN Chair

Genuinely Happy to Help You Succeed

Tracy rocks. Sure, she can write killer copy, has innovative ideas, and great connections, but the best thing about Tracy is that she is genuinely happy to help you succeed.
— Marla Moore, Marketing Director, Coker Tire, SEMA Person of the year

Incredible Amount of Media Exposure

Tracy and her team supported us in an incredibly successful brand launch and multi-year promotional campaign that focused on public relations and earned media. As a result, we earned an incredible amount of media exposure and brand recognition that set us apart in a highly competitive industry. DiamondBack Truck Covers is known in the industry in large part because of the work done on our behalf by The Buzz Maker.
— Ethan Wendle, President, DiamondBack Truck Covers

Truly the Finest

Tracy’s public relations expertise is truly the finest I have come into contact with during my three decades as a magazine editor. I deal with many PR agencies and none (no matter how big or small) gives me EXACTLY what I’ve asked for (and on deadline) better than Tracy. She truly understands what an editor needs and is able to facilitate the relationship between an editor and her clients.
— Bob Carpenter, Editor, 8-Lug Magazine
 

2018 AACF Outstanding Contributions Award Winner

For outstanding volunteer contributions following Hurricane Harvey and multiple disasters, including:

  • Development of the Harvey Relief Efforts Campaign

  • Development and promotion of the AACF Champions Program and related branding

  • Promotion of AACF's eBay for Charity Campaign

  • Promotion of the Awareness Partners Recognition Program

  • Promotion of the AACF Benefit Golf Tournament

  • Coordination of the AACF SEMA Goodyear Blimp Experience

  • Coordination and promotion of the AACF Nissan Kicks Charitable Auction

  • Further development of the Legacy Giving program

  • Social media optimization and support