Automotive Aftermarket
Our work has contributed to awareness, engagement, and profitability for dozens of legacy brands in the aftermarket industry. Signature brands include Mickey Thompson Performance Tires & Wheels, the Covercraft family of brands, the Automotive Aftermarket Charitable Foundation and more.
Tracy Teuscher, MS, APR, OCVN
Accredited in Public Relations (APR)
Marquis Who’s Who in America® Honoree
Certified in Negotiation & Conflict Resolution
PRSA Member
SEMA & SBN Achievements
Two-time SBN Communications Chair
2012 SBN Award-winner for Outstanding Contributions
2012 PR Volunteer for the SBN Mustang Build Powered by Women that earned a PR Daily Award
2018 Automotive Aftermarket Charitable Foundation Award-winner for Outstanding Contributions
2019 SBN Woman of the Year Nominee
2022 Public Relations Volunteer for the SBN Bronco Build Powered by Women
Contributing journalist to SEMA News, The Shop, Performance Business & Restyling Magazines.
Highly Recommend Tracy
“Tracy represented Mickey Thompson and our family of brands for more than 10 years. Tracy has served as a trusted extension of our internal team, and helped us achieve outstanding media coverage and establish excellent media relationships. She is extremely professional and responsive, and she gets results. During our 50th anniversary year, she helped us earn countless editorial features. I would highly recommend Tracy to any company.”
more Testimonials below
Aftermarket Brands Served
Major Contributor to Our Success
“I have watched Tracy and The Buzz Maker team do great things. In addition to her creativity, professionalism, and upbeat positive personality, Tracy is dedicated. She has put in countless hours volunteering within the automotive aftermarket industry helping advance women and youth in this market. Tracy has gifted her services to the nonprofit Automotive Aftermarket Charitable Foundation (AACF) on our Marketing and Revenue Growth committees. Tracy’s knowledge of the most effective ways to develop and distribute press releases and articles has been invaluable to us. She has certainly been a major contributor to our success.”
Helped My Business Grow
“I absolutely love working with Tracy. She has helped my business grow so much by getting me more exposure in the aftermarket. Her style is amazing. If you are serious and want some help with PR, call her. Tracy will get the job done!”
Genuinely Happy to Help You Succeed
“Tracy rocks. Sure, she can write killer copy, has innovative ideas, and great connections, but the best thing about Tracy is that she is genuinely happy to help you succeed.”
Incredible Amount of Media Exposure
“Tracy and her team supported us in an incredibly successful brand launch and multi-year promotional campaign that focused on public relations and earned media. As a result, we earned an incredible amount of media exposure and brand recognition that set us apart in a highly competitive industry. DiamondBack Truck Covers is known in the industry in large part because of the work done on our behalf by The Buzz Maker.”
Truly the Finest
“Tracy’s public relations expertise is truly the finest I have come into contact with during my three decades as a magazine editor. I deal with many PR agencies and none (no matter how big or small) gives me EXACTLY what I’ve asked for (and on deadline) better than Tracy. She truly understands what an editor needs and is able to facilitate the relationship between an editor and her clients.”
2018 AACF Outstanding Contributions Award Winner
For outstanding volunteer contributions following Hurricane Harvey and multiple disasters, including:
Development of the Harvey Relief Efforts Campaign
Development and promotion of the AACF Champions Program and related branding
Promotion of AACF's eBay for Charity Campaign
Promotion of the Awareness Partners Recognition Program
Promotion of the AACF Benefit Golf Tournament
Coordination of the AACF SEMA Goodyear Blimp Experience
Coordination and promotion of the AACF Nissan Kicks Charitable Auction
Further development of the Legacy Giving program
Social media optimization and support