Earned media – that great story, article or special feature about your company, product, venture or mission – has great value. Unlike owned media (an ad, for example), it’s earned through PR and great story telling. According to recent research, here are 8 reasons it’s way cool:  

·       Earned media is 80% more effective than branded content in influencing consumers who are considering a purchase.

·       Earned media can positively affect search engine results.  

·       People trust independent media.

·       Earned media is critical to maximize consumption of your message and grow your business.

·       The ability to earn media is an important success metric for any brand. 

·       Mentions of a brand outside of a company’s owned media or paid media program play a huge role in success.

·       News releases are an effective way to reach influencers, consumers, investors, analysts and prospective customers.

·       In a changing media landscape, PR is critical in influencing audiences and shaping public opinion and behavior.

Copyright 2016