Last month, I was interviewed by VoyageOhio Magazine about how and why I started this business.

We talked about entrepreneurship, living on purpose, overcoming barriers, how love, creativity, and stories have the power to change the world, and, yep, we talked about bees.

When I started my business, the three non-negotiables were to create a positive and supportive culture, to invest in lifelong learning, and to serve the community through both professional service and volunteerism. My business is still about ethical public relations. And, it’s still about those three non-negotiables. Yet the vision has been refined to align wholeheartedly and unwaveringly with my passion and my purpose. 

Being an ethical entrepreneur is not a smooth road. In my view, it requires taking the high road. The high road is often the rocky road, and the windy road, and sometimes the road gets completely washed out, but the view sure is better from the high road. The business and I have survived multiple recessions, persistent economic volatility, gender discrimination, unethical clients, profound personal trauma, and, more recently, the cultural trauma of a deadly pandemic, environmental destruction, deep societal divides, and wars around the globe.  

Thriving as an entrepreneur is definitely not something I’ve done alone. It bears repeating that I’ve had the blessing of working alongside some of the most wildly talented, creative, innovative, brave, optimistic, and caring people. And that includes my mentors and my daugther, Sharon.

As my friend Danny used to say, I’m super way grateful.